Well, not permanently. But today they did, and it really sort of annoyed me.
Went to the Apple Store to try to evaluate monitors for the replacement for Gail's old PowerBook G3, a computer that's definitely feeling its five year age. We'd decided already on a decked out Mac mini and a DVI monitor; the question was, which monitor? The Apple monitors are gorgeous, but pricey (my concern) and not black (her concern). We evaluated it, thought about it a bit, and she decided she was good to go with the 20-inch Apple Cinema Display. So, with readiness to buy a mini with an extra 512MB of RAM, a 20 inch display, and a wireless keyboard and mouse, we went to the front desk.
"Oh, you'll need to speak to a specialist, sorry. I can't help you with that."
Hmm. Time is tight and we just spent 10 minutes in the line to buy this. Not a good sign. "We know exactly what we want. A SuperDrive mini with 1G of RAM, a 20 inch display, and a wireless keyboard and mouse."
He blinked at me from behind his beige scarf and flowingly long blond hair. "So you want a mini? Uh, we don't sell those…"
I interrupted. "Not an iPod mini; a Mac mini."
"Oh. Um. Okay. You want that just as it comes?"
Sigh. His hair was very nice, but it really may have been one of his most intelligent features. "No, I need it taken to 1G of RAM."
"Oh, then, you have to have a specialist help you."
One walks by and we grab him. He starts talking us through the "Have you considered what you might be using this for?" bit. I quickly dissuaded him of the notion that we wanted any help. "SuperDrive mini, 1G of RAM, 20 inch display, wireless keyboard and mouse." He brought us over to the minis, at which point Gail starts getting a tad annoyed. "We don't need to see it; we know what we want." Finally, he takes us over to the order entry computer and starts configuring it for us. After a little more back and forth (during which time he did ask me the one question I hadn't yet pondered: AppleCare), he said "We'll print the order, they'll install the RAM, and you can pay for it." With that, he walked in back to check something. So there I was, staring at his internal order site. With a big note on it that says "Make sure to tell people that unlike the online store, we CANNOT buy back RAM from stock configs!" He comes back and I point to the screen. "So I'm buying a 1G stick and getting no credit for the 512MB?" He starts responding "Well, you get to have both of them." I'm starting to fume: "Yes, but there's only one DIMM slot in a mini, so I'll be eating the 512M DIMM, right?" He was a bit flummoxed but stammered out "Well, yeah." I figured if it wasn't that much, I'd eat the cost: "So how much are we talking extra here? $50? $100?" He said "Well, I'm not sure, but I think it's around $500." My eyes must have gone very wide (and not happy), because he quickly backpedaled: "But that's not with your educational discount!"
$500 for a stick of RAM? When the computer itself is only $679 or so? I don't THINK so. I quickly said "Oh, forget this. Can you cancel the order? I'll do it on the Apple Store site." He said, "Uh, sure. We can do that for you here and save you 1-2 days." At this point, I was just ready to get the heck out of this miasma of inept customer service. "No, that's okay, I can just order from home. Thanks anyway." Then we fled.
How annoying. Apple claims to try to make the in-store experience the same as the web site, but there's still things you just can't do unless you buy direct. Yet they don't actually point all of that out.
So, today, Apple lost a sale. Sure, they'll get it back tomorrow, or soon. But still, there are others who would have walked away and not come back. That such a thing could occur when Apple so desperately needs to leverage iPod sales to Mac sales is reprehensible. It was also disappointing; this is, in my opinion, the best computer out there right now for people. So why are they risking sales with such ineptitude at the retail level?

Comments (19)
Good for you. Walking away is always best when you're not satisfied 100%. Thanks for getting the word out on your experience.
Posted by cy | October 10, 2005 5:34 PM
Posted on October 10, 2005 17:34
I find it really matters which Apple Store you use. If the store manager *gets* the Apple concept, then the stores work great. If not, then they suck.
Two examples . . . .
First, buying my parents a Mac when their 486 finally died. The first Apple Store we went to was awful, along the lines of what you describe. The second one, the guy was amazing. He could deal with our mixed party (at that time, I worked for a Mac software developer, so I know one or two things about the hardware; my mother is a fearless explorer of new computers; my dad was HUGELY reluctant, but my brother and I had told him that we could no longer try to support his PC over the phone since neither of us has one in the house). He was patient, friendly and efficient, and my parents are very happy with their computer.
Second, buying my new 15" Powerbook. I walked into one Apple Store and said to the guy "I want to buy a new Powerbook. I think I want the 15" unless the 12" will meet my needs. We are going to need to try it out. Is it possible to hook me up to the internet from here so I can try it?" He just looked at me with a glazed expression on his face. The next store, I said the same stuff to the guy, and he said, "Sure. What exactly does it need to do?" And I said, "Well, I need to run all the Adobe CS apps, the full developer toolkit, and there must be no lag in Ironforge." He just laughed and said, "If you have the World of Warcraft disks with you, we can check out that Ironforge thing now." Which we did, and the 12" couldn't cut it, so I got the 15".
As part of my old job, we used to do in-store events related to our software. Believe me, the entire effectiveness of an Apple Store depends 100% on the manager, on her outlook, on her commitment to Apple's standards.
Posted by SorchaRei | October 10, 2005 5:36 PM
Posted on October 10, 2005 17:36
Apple obviously has bad stores and bad hiring procedures. Well good to know because they need really good people to populate their stores and they're hiring idiots.......Well I will keep my shopping to online thanks for the warning. Until i am assured this is a good situation.
Posted by Christopher J Smith | October 10, 2005 6:01 PM
Posted on October 10, 2005 18:01
It strictly depends on which store you go to. Apple retail stores are no different than Best Buy, Circuit City or any other retailer. You're simply going to find some stores that do have decent employees and service, and some stores that don't. In this area we have two Apple Stores and while one has always had excellent service, the other has been hit and miss. It's simply the state of retail in the world today, it's not exclusive to Apple in any way.
Posted by RL | October 12, 2005 7:09 AM
Posted on October 12, 2005 07:09
While the guy was inept and WRONG about the price of the RAM.. the Mac Mini with a RAM upgrade is cheaper to do as a CTO (custom order!). There is no way around it, with only one RAM slot on the MIni and Retails inablility to buy back the RAM taken out....
Posted by Joe Schmoe | October 12, 2005 7:50 AM
Posted on October 12, 2005 07:50
Just to let everyone know, at the Apple Store Yorkdale I've had nothing but amazing customer service, everyone is very eager to help out. Just wanted to note that in the Yorkdale store, they will match the price on the web for ram upgrades and then keep the one that's in the box so you always get the same price as on the web. They don't have any internal order system that you mentioned, we just configured everything from the regular store website and got all of those prices in the store.
Posted by Anon | October 12, 2005 10:01 AM
Posted on October 12, 2005 10:01
Your mac mini and 20" display will cost you just about as much as a 20" iMac G5. Why not go with the superior hardware inside the iMac?
Posted by sc | October 12, 2005 11:09 AM
Posted on October 12, 2005 11:09
The iPod has been a twin-edged sword for Apple and Mac users. The Halo effect is nice, but the devolution of the Apple Retail Store into the 'iPod Store' is complete and total BS. They are even calling them that in the national media. 1/3rd or more of the store should not be devoted to iPod trinkets. Let Target, Best Buy, etc sell that shit.
Half the time you cannot get Mac software and accessories that used to be regularly kept in stock. Not esoteric stuff, just stuff that didn't turn over as fast as iPod trinkets. I have seen potential switchers turned off and largely ignored by overly busy store staff pimping iPods to soccer moms, kids in tow. This will come around to eventually bite Apple in the a*s.
Posted by NoPCZone | October 12, 2005 11:35 AM
Posted on October 12, 2005 11:35
First off, do you know how annoying it is to have someone walk in to your store and treat you like McDonald's cashier? No one in retail likes the people who already know exactly what they want. We prefer it if you go online. These guys are trained to SELL you the product (or upsell to better product). They take pride in their knowledge of the products too. But you took that away from him immediately. It's a wonder he was even able to mention Applecare (well worth it IMHO). As for the ram, that's pretty much normal for all retailers. The store gets shipped a standard configuration. They have to open it up and install the extra ram. What should they do with the extra chip? I'm sure there are possibilities, but so few people do custom configs that it probably isn't worth the expense. And anyway, everyone knows Apple charges too much for ram anyway. If you're going to buy from the store, remember what a huge advantage it is to discuss the product with an expert (in most cases) and walk out with it (when it is in stock). If that doesn't matter, and you don't want help picking out a system, then stay home. BTW, I do not work for an Apple store but I do work for a large retailer.
Posted by retailguy | October 12, 2005 11:49 AM
Posted on October 12, 2005 11:49
It is "annoying" to a salesperson to actually do their job and fill an order when a customer knows what they want? Seriously?
Perhaps these people who get annoyed at performing one of the requirements of their job should investigate other employment options.
Posted by David S | October 12, 2005 2:28 PM
Posted on October 12, 2005 14:28
You should have asked to speak to a manager, they're trained to deal with jerks who want to upgrade Mac mini RAM and can't handle the store's policies. A manager could easily have given a price override. As for putting a gig into a Mac mini, what the hell kind of apps were you planning on running with that slow piece of shit? And it's true, why complain about the cinema display not being black if it costs more than the Mini? Don't tell me you're actually into the Mac mini after you've read the specs on the iMac! Yeah, keep shopping online and stay out of Apple Stores—they're only trained to help you make the proper decision (which, in my opinion you weren't about to make), maybe online you can get the asshole discount. And by the way, Best Buy dickheads are paid commission, Apple Retail employees are paid hourly to give you information.
Posted by Somebody | October 12, 2005 4:08 PM
Posted on October 12, 2005 16:08
This is where an Apple reseller, NOT APPLE, would really shine. They would have monitor alternatives, offer to buy back the 512 stick, and give you a respectable price on the 1GB upgrade.
Posted by Matt | October 12, 2005 4:10 PM
Posted on October 12, 2005 16:10
Hey, I just want to take a minute to apologize to the scarf-wearing register dude at the Apple Store in question.
I was irked when I wrote this post, and he just happened to be in the wrong place at the wrong time when it came to helping us. I know he meant well. So… I'm sorry that I flew off the handle. Especially if you (or one of your managers) is reading this. It was a cheap shot and you didn't deserve that.
Thanks to everyone who has offered some great questions or ideas or shared their own stories on this thread so far!
Posted by Scott Swanson
|
October 12, 2005 11:16 PM
Posted on October 12, 2005 23:16
It also depends on what store you go to as to if they will credit you for the RAM inside the machine. I would regularly get approval to credit the difference in RAM on a Machine in cases like this (or when the 12" PB came with 256 built in and 256 in the one slot, bloody stupid for us retail folks) As for ordering a CTO machine, at least give your local store some help; When you go to order it go to your local stores custom online kiosk. the addresses are: http://store.apple.com/STORENAMEHERE ie: http://homepage.mac.com/fashionisland That way the store gets credit for the sale and helps towards their goals!!
Posted by Drew Post | October 13, 2005 1:23 AM
Posted on October 13, 2005 01:23
Scott-
I don't think you understand why they couldn't give you a credit on the ram. Think of it from the stores stand point, they cannot resell ram as new that they take out of a machine like the online store couild. They would be at a substantial lost to give you that ram for the same price. Give them a break, theres a lot of assholes they have to deal with in a day :)
Posted by Chris | October 13, 2005 2:20 AM
Posted on October 13, 2005 02:20
I agree with most that it depends on the apple store that you go to. Most of the ones that I've been to have excellent customer service, but one that I've gone to has a manager (I think he's the manager or at least one of the managers) who seems to give you a hard time about any question you'd ask. Sorry for the harsh words, but I think he's a jerk and it's too bad it's the closest apple store to me. He even scolded me for posting on the dealmac message board while in the store saying that it's against company policy (though I confirmed in other stores, that there's nothing wrong with what I did).
Posted by Jimmy | October 13, 2005 10:28 AM
Posted on October 13, 2005 10:28
Dude, you walked into their store, they have a right to have their rules. Their rules ultimately save lots of consumers lots of money, why not try playing by their rules and see what happens. When I do that, it is usually to my favor.... you sound like a nice person and an educator... how do you feel when people come into your classroom and demand that you do everything just the way you want it? I'll bet you have rules for your classroom and your school that you don't just allow, say, taxpayers to just come in and demand whatever they want whenever they want it. Rules generally are provided to keep order and to provide overall efficiency or to suit the needs of the owner. When I visit friend's homes I don't expect to get whatever I want, I expect to have a nice experience sharing and working together.
Posted by The Consumer | October 19, 2005 4:48 PM
Posted on October 19, 2005 16:48
I've been to the Yorkdale store about 5 times and I think their customer service is superb. One time, I was discussing a problem about one of my school eMacs with the Store Manager, and he gave me all of the support options. But, the last time I was there, I wanted to see the new iMac G5, and the new iPod. After waiting for about 10 minutes, I finally got on it. All I did was close PhotoBooth, because I wanted to turn it and see how thin it is, then an employee pushes me off to let some other customer try PhotoBooth! I wasn't even on for 10 secs! I thought that was very inconsiderate. They should let their customers take their time to look at their products, not rush them along after just a short look. The people before me must have spent about 20 min just taking pictures. At least there was another iMac on the other side of the store, with an Apple Remote. That was probably my worst experience in an Apple Store, but it won't stop me from going again.
Posted by Jonathan V. | October 23, 2005 2:26 PM
Posted on October 23, 2005 14:26
Have you considered the Dell UltraSharp 2005FPW instead of the Apple 20" Cinema Display? Although it uses the same Philips LG LCD panel, it's cheaper and offers more features (Use as a TV, picture in picture, etc.) Oh, and its black.
Posted by Daniel | October 26, 2005 5:58 AM
Posted on October 26, 2005 05:58